Breaking Abba’s hologram show Abba Voyage has pumped £322m into British economy with more than a million tickets bought at up to £181.50 each EnglishHeadline

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Abba‘s hologram present Abba Voyage has pumped £322million into the British economic system – with greater than one million tickets purchased at as much as £181.50 every.

The optimistic monetary influence of the Swedish hit-makers’ new enterprise in London has been revealed in a brand new report.

The four-piece band are represented as digital avatars within the widespread attraction at Stratford’s Queen Elizabeth Park in east London, beforehand house of the London 2012 Olympics.

And Abba are evidently making ‘cash, cash, cash’, to cite one in every of their hits, in response to the brand new research. 

Glittery avatars representing every member are displayed every night time earlier than sell-out crowds.

Avatars of the Abba group members are beamed before crowds in the band's newly-built venue in east London which has attracted rave reviews and hefty profits

Avatars of the Abba group members are beamed earlier than crowds within the band’s newly-built venue in east London which has attracted rave opinions and hefty earnings

The Swedish hit-makers, who split in 1982 but put out a new album years later, were seen reunited at Abba Voyage's London premiere

The Swedish hit-makers, who break up in 1982 however put out a brand new album years later, had been seen reunited at Abba Voyage’s London premiere

And a brand new report trying again over a 12 months of the Abba Voyage attraction has hauled its optimistic results for the capital.

Strategists Sound Diplomacy and social worth consultancy RealWorth say the gigs on the 3,000-capacity Abba Enviornment contributed £322.6m in spending across the space.

Greater than 1million tickets had been previous, priced at round £181.50.

Solely 5 extra venues within the capital had been visited extra final 12 months, the brand new report says. 

Abba Voyage showcases so-called ‘Abbatar’ variations of Agnetha Fältskog, Björn Ulvaeus, Benny Andersson and Anni-Frid Lyngstad.

The 90-minute live performance contains such hits as Mamma Mia, The Winner Takes It All and Voulez-Vous.

The brand new financial influence research – commissioned by the present’s producers – instructed it had advantages for neighbouring boroughs Newham, Hackney and Tower Hamlets.

Additional spending went in direction of lodging, food and drinks, transport and buying, researchers discovered.

Avatars of the four Abba members are beamed out across the venue in the Queen Elizabeth Par, in Stratford in east London, where the London 2012 Olympics were held

Avatars of the 4 Abba members are beamed out throughout the venue within the Queen Elizabeth Par, in Stratford in east London, the place the London 2012 Olympics had been held

And the report suggests the Abba expertise has backed greater than 5,000 jobs in London, together with individuals employed on the venue in addition to these in different sectors.

It comes amid figures exhibiting simply how keen followers are to fork out ever-increasing quantities for live performance tickets to see such massive artists as Taylor Swift, who brings her record-breaking ‘Eras’ tour to Britain subsequent 12 months.

The Abba Voyage expertise is heading worldwide after its UK success – after having its London run prolonged, revealed by the Mail. 

The gig 5 years within the making takes the viewers again to Abba’s Seventies and Nineteen Eighties prime.

The Every day Mail’s Adrian Thrills gave the present a four-star evaluation, acclaiming the avatars for his or her ‘lifelike’ look and ‘rocking’ efficiency.

He informed how highlights included a dance medley that includes Lay All Your Love On Me and Summer season Night time Metropolis

It additionally showcases Waterloo which noticed the avatars projected in opposition to classic footage of the band’s 1974 Eurovision triumph in Brighton.


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