Viewers are fleeing MSNBC simply weeks after the liberal community debuted a brand new primetime lineup in a bid to salvage tumbling viewership.
To date this month, MSNBC dropped 41 p.c within the primetime demographic and 34 p.c within the whole day demo in comparison with Might 2024, MediaIte reported.
It is a stinging blow for Jen Psaki who on Might 5 took over for Rachel Maddow throughout the 9pm timeslot from Tuesday to Friday.
Maddow, who’s been the highest host on the community for years, beforehand mentioned she had religion that Joe Biden‘s former press secretary would do even higher than her within the function.
Maddow quickly returned because the five-night-a-week primetime host to cowl President Donald Trump‘s first 100 days in workplace, however has since retreated to anchoring solely on Mondays.
The most recent scores for ‘The Briefing with Jen Psaki’ got here on Might 22, when it did not crack the coveted 1 million viewer mark. Sean Hannity’s present on Fox Information, which additionally airs at 9pm, had 2.3 million whole viewers that evening.
Psaki’s present additionally carried out dismally with the 25-54 key age demographic, solely pulling in 55,000 viewers in that class. By comparability, Hannity had 210,000 viewers in the important thing demo.
On Might 5, MSNBC premiered The Weeknight, a panel present that includes Symone Sanders Townsend, Michael Steele, and Alicia Menendez.
Jen Psaki changed Rachel Maddow on Tuesdays by way of Fridays at 9pm. Scores knowledge exhibits she hasn’t been capable of enhance viewership numbers
The Weeknight, a panel present that includes Alicia Menendez, Michael Steele, and Symone Sanders Townsend (left to proper), additionally has dismal scores in comparison with final 12 months
The present is the official alternative for Pleasure Reid’s former program, The ReidOut, which was canceled in February following her inflammatory social media posts and poor scores.
The Weeknight, which airs at 7pm, had simply 707,000 viewers on Might 22, however solely 56,000 of them had been in the important thing demographic.
The present has a median of 770,000 viewers, which is 36 p.c decrease than the 1.2 million that watched MSNBC at 7pm this time final 12 months.
Psaki has additionally presided over a long run loss in eyeballs. Her present has averaged 973,000 whole viewers because it premiered, a 46 p.c drop from the common of 1.82 million who had been watching her timeslot when Maddow was internet hosting throughout the first 100 days of the Trump administration.
Psaki’s numbers are additionally down 20 p.c from the common of Alex Wagner, who hosted the present final 12 months whereas Maddow was anchoring on Mondays.
Even Maddow herself is failing to maintain audiences . Her Monday program averaged 1.8 million whole viewers since MSNBC launched its new exhibits, which represents a 24 p.c dip from final 12 months when she pulled in 2.4 million viewers.
CNN can be lagging far behind Fox Information, however all of its exhibits, except Abby Phillip’s at 10pm, have been beating MSNBC in the important thing demo.
Fox’s ‘The 5’ stays its hottest present and the preferred in cable information total, averaging 3.77 million viewers an evening this month.
Fox’s ‘The 5’ stays its hottest present and the preferred in cable information total, averaging 3.77 million viewers an evening this month
Steve Kornacki, pictured on election evening 2024, has introduced he’s stepping down from MSNBC. Kornacki, recognized for his knowledge evaluation, will keep on with mum or dad firm NBC Information as the 2 entities break up
Ari Melber, 45, is reportedly contemplating leaving MSNBC and is even contemplating launching his personal media firm
Fox is the one community of the large three to place up year-over-year scores beneficial properties in Might. Its exhibits noticed a 21 p.c enhance in whole viewers, and a 22 p.c soar in the important thing demo.
The tumbling scores at MSNBC – plus the choice by Comcast executives to spin off the community into a brand new publicly-traded firm – has brought about turmoil amid its ranks.
Election evening darling Steve Kornacki introduced in April that he would stop his function at MSNBC, as an alternative sticking solely with NBC Information.
The 45 year-old broadcaster will now commit his experience to exhibits like ‘Meet the Press,’ ‘Right now’ and ‘NBC Nightly Information,’ in addition to the community’s streaming channel, NBC Information Now.
MSNBC might additionally quickly lose Ari Melber, who has reportedly been assembly with rivals for brand new alternatives. This might contain the launch of his personal media firm.
Melber hosts the 6pm present The Beat, which has been operating since 2017, and is taken into account a scores winner for the community.
He additionally serves as chief authorized correspondent and has amassed a wholesome following on YouTube, which is a big a part of new MSNBC boss Rebecca Kutler’s imaginative and prescient for the way forward for the flailing community.
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