Good move? Marks & Spencer puts its athleisure womenswear line on a third-party sports website
Marks and Spencer today launches its Goodmove leisurewear line on sportswear site The Sports Edit.
Goodmove, which is M&S’s biggest in-house womenswear brand selling leggings and sports bras, launched in 2020 and sells 1.6m items every year.
Its bestsellers will now be available on The Sports Edit, which stocks athletic clothing from Adidas and Nike and smaller brands such as Free People Movement.
Bestsellers from M&S’s womenswear brand Goodmove will now be available on The Sports Edit, which stocks athletic clothing from Adidas and Nike as well as smaller brands
It is the first time M&S clothes have been sold through a third-party website. M&S is trying to widen its online offering.
The new strategy has seen it roll out 40 guest brands – including Fat Face and Joules on M&S.com.
M&S clothing and home managing director Richard Price said the launch is an ‘exciting opportunity’ to showcase Goodmove to more customers.
Sports Edit boss Nick Paulson-Ellis said: ‘This is just the first move in our exciting partnership.’
M&S boss Steve Rowe will step down after 40 years with the company next week. He is being replaced by its food boss Stuart Machin
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