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Germany is named ‘best country in the world’ for fifth year running in survey: UK falls to fifth #englishheadline #Germany #named #country #world #year #running #survey #falls

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Germany is named ‘best country in the world’ for fifth year running in survey: UK falls from second to fifth while US rises following end of Trump presidency

  • The UK fell from second to fifth in rankings, in part due to a decline in its global reputation for welcoming foreign people and protecting the environment
  • Germany was followed by Canada, Japan, Italy and the UK in the ‘nation brands’ rankings by British political scientist Simon Anholt and pollster Ipsos
  • Germany was commended for people’s trust in German products and the government’s work to fight poverty 










Germany has been named the best country in the world for the fifth year in a row in an international soft-power survey.

The UK fell from second to fifth in the rankings, in part due to a decline in its global reputation for welcoming foreign people and protecting the environment.

Meanwhile, the US rose to eighth after being tenth last year following the end of Donald Trump‘s presidency. 

Germany was followed by Canada, Japan, Italy and the UK in the ‘nation brands’ rankings by British political scientist Simon Anholt and pollster Ipsos. 

Each year, the Nation Brands Index measures how 60 countries are perceived on six different scales including the country’s governance, friendliness, culture and quality of life.

Scroll down to read full rankings

Germany has been named the best country in the world for the fifth year in a row in an international soft-power survey

Germany's reputation has benefited massively by people feeling positive about German products and the government's work to fight poverty

Germany’s reputation has benefited massively by people feeling positive about German products and the government’s work to fight poverty

In this year’s rankings, Germany retained its first place position for the fifth time in a row and seventh time overall. Their score improved to 71.1 per cent this year, compared to 69.1 per cent in 2020.

Germany’s reputation has benefited massively by people feeling positive about German products and the government’s work to fight poverty.

The country also earned points for its stellar reputation in sports, despite the country ranking ninth in the medal table at this year’s Tokyo Olympics.

Canada also moved up to second place this year, after coming third place in 2020. 

The country received high points for its policies on immigration and governance, while people also commended Canada for its culture and friendliness. 

Meanwhile, the UK’s score rose from its 2020 score of 68.1 per cent to 70 per cent this year, meaning it was just 1.1 per cent away from Germany in the top spot.  

Despite this, the UK fell from second to fifth this year. The country’s reputational strengths were focused on the country’s contributions to science and technology, its sports and contemporary culture, and strong educational qualifications 

But the UK dropped points for the public’s perceptions surrounding how welcoming Brits are and its protection of the environment.

The U.S. was able to claw back two spots this year and was ranked eighth. 

In 2020, the country had one of ‘the most notable declines’ after it dropped to 10th from sixth in 2019.

Ipsos also found that people's desire to visit countries around the world - if money was no object - has grown over time

Ipsos also found that people’s desire to visit countries around the world – if money was no object – has grown over time

Ipsos said the fall was triggered by sharp decreases on the indices on Governance, tourism, immigration and investment.

But now, in 2021, Ipsos said ‘despite the Covid-19 still being prevalent in the US, a wide political divide in society, and persistent vaccine hesitancy,’ the country’s reputation has begun to improve.  

For other countries not ranked in the top ten, China rose four spots to 31st while India fell by six to 40th. 

Ipsos also found that people’s desire to visit countries around the world – if money was no object – has grown over time. 

While the levels declined in 2020 due to the coronavirus pandemic, levels of desire to visit foreign countries increased to its highest point in 2021.     

How did your country rank? 

1 Germany

2 Canada

3 Japan 

4 Italy 

5 United Kingdom 

6 France

7 Switzerland 

8 United States

9 Sweden 

10 Australia

11 Spain

12 Norway 

13 Netherlands 

14 New Zealand

15 Finland 

16 Austria 

17 Scotland 

18 Belgium 

19 Ireland 

20 Iceland  

21 Greece 

22 Wales

23 South Korea

24 Northern Ireland 

25 Singapore 

26 Poland 

27 Russia 

28 Brazil 

29 Argentina 

30 Czech Republic 

31 China

32 Hungary

33 Taiwan 

34 Thailand 

35 Mexico

36 Egypt

 37 Slovakia 

38 Turkey 

39 Chile

40 India 

40 Peru 

42 Morocco 

43 Indonesia

44 South Africa 

45 United Arab Emirates 

45 Latvia 

47 Israel 

48 Ukraine 

49 Dominican Republic 

50 Qatar 

51 Panama 

52 Colombia 

53 Ecuador

54 Mongolia 

55 Saudi Arabia 

56 Kenya 

57 Tanzania 

58 Botswana 

59 Nigeria 

60 Palestine



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#Germany #named #country #world #year #running #survey #falls

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