Home Trending How The Voice saved Channel Seven’s ratings #englishheadline #Voice #saved #Channel #Sevens #ratings

How The Voice saved Channel Seven’s ratings #englishheadline #Voice #saved #Channel #Sevens #ratings

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How The Voice saved Channel Seven – the ratings juggernaut rescued the network in a year of ups and downs










Channel Seven took over The Voice Australia from Channel Nine this year. 

And the move has helped saved the network in a years of hits and misses when it came to the ratings. 

On Sunday, news.com.au spoke to James Warburton, Seven West Media CEO, who hailed the singing competition as a feather in the channel’s cap. 

Hit: Channel Seven took over The Voice Australia from Channel Nine this year. And the move has helped saved the network in a years of hits and misses when it came to the ratings. Pictured: The Voice Australia judges Rita Ora, Keith Urban, Guy Sebastian, Jess Mauboy 

‘We stole that from under (Channel 9’s) nose,’ Mr Warburton told the publication. 

‘The Voice was such a dominant force. The Voice is top five in every country around the world, it was an absolute no-brainer.’ 

He added: ‘It will go down as one of the biggest programming coups in the history of television’. 

Winning: James Warburton, Seven West Media CEO, said, 'The Voice was such a dominant force. The Voice is top five in every country around the world, it was an absolute no-brainer. It will go down as one of the biggest programming coups in the history of television'

Winning: James Warburton, Seven West Media CEO, said, ‘The Voice was such a dominant force. The Voice is top five in every country around the world, it was an absolute no-brainer. It will go down as one of the biggest programming coups in the history of television’

The CEO also cited Seven’s Tokyo Olympics coverage as a huge success for the network. 

There were some disappointments for Seven however, with golfing reality show Holey Moley and Big Brother VIP falling short of expectations. 

Mr Warburton thinks that the end of lockdowns around the country got the the way of Big Brother’s success.  

Less good: There were some disappointments for Seven however, with golfing reality show Holey Moley (pictured) and Big Brother VIP falling short of expectations

Less good: There were some disappointments for Seven however, with golfing reality show Holey Moley (pictured) and Big Brother VIP falling short of expectations

‘The show launched as Sydney and Melbourne were coming out of lockdown, so it was a pretty tough environment for any show,’ he said. 

The future of Big Brother VIP been thrown into question following a disastrous ratings season this year.

Despite a headline-grabbing cast and a tireless marketing campaign, the latest season struggled to contend with its rivals.

The reality show failed to crack over 380,000 in the five capital cities this season, and usually ranked as the third our fourth most popular show of the night.   

Locked out: Mr Warburton thinks that the end of lockdowns around the country got the the way of Big Brother's success. Big Brother VIP is pictured

Locked out: Mr Warburton thinks that the end of lockdowns around the country got the the way of Big Brother’s success. Big Brother VIP is pictured 

Overall, Channel Seven has been crowned Australia’s number one TV network after beating Nine in the ratings war.

Network Seven dominated 38.6 per cent share of the market, slightly ahead of Nine’s 37.7 per cent. 

The top performing shows for the network included The Voice, which had an average of 1,850,000 viewers nationally, and Farmer Wants a Wife, which boasted an average audience of 1,253,000.

Won: Network Seven dominated 38.6 per cent share of the market, slightly ahead of Nine's 37.7 per cent

Won: Network Seven dominated 38.6 per cent share of the market, slightly ahead of Nine’s 37.7 per cent



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#Voice #saved #Channel #Sevens #ratings

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