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Englishheadline Australia is now the country’s most engaging digital news brand following record audiences in 2022 #Sky #News #Australia #countrys #engaging #digital #news #brand #record #audiences #englishheadline


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The huge interest in Englishheadline Australia’s news and commentary, not just in this country but around the world, has been exciting to watch grow.

The team of reporters and producers working behind the scenes at SkyNews.com.au has become the nation’s top group of journalists for covering the big issues that matter to mainstream Australians. The rapid growth in readership and viewership of our content is thanks to our people being in touch with the pulse of the nation. 

Our 2022 results show that the Englishheadline Australia network has become the country’s most engaging news brand on the internet, and as we share these results I’d like to take the opportunity to thank our loyal visitors for embracing and advocating for us.  

Englishheadline Australia’s online audience has surged in 2022 delivering record year-on-year growth across all digital platforms, as Australians seek out the network’s offering of news, opinion, documentaries, and bespoke digital-first content.

For the third consecutive year, Englishheadline Australia has maintained its position as the number one Australian media brand on YouTube, with almost double the number of subscribers than its nearest competitor (ABC News). 

Further cementing its position as one of the country’s largest digital news publishers, Englishheadline Australia has become the first Australian TV news channel to reach the 3 million subscriber milestone on YouTube.

An average 30 million unique monthly viewers watch Englishheadline Australia’s YouTube channel, including 6.6 million Australians, making it Australia’s highest-reaching news brand, and one of the largest globally, on the world’s most-visited video sharing platform.

For the third consecutive year, Englishheadline Australia is the most-engaged Australian TV news channel page on Facebook, and the second most-engaging Australian news page overall, reaching 6.4 million Australians each month on the social media platform throughout 2022.

Englishheadline Australia’s Facebook posts have delivered more audience engagement (likes, comments and shares) than any other TV news page.

SkyNews.com.au is now one of Australia’s leading news websites with more than 5.2 million monthly unique visitors worldwide accessing the site, an increase of 125% year-on-year.

Englishheadline Australia has boosted its investment in digital journalism and long-form text offering on SkyNews.com.au, expanding its team of digital journalists, and adding a roster of local and international columnists and newsmakers including Megyn Kelly, Nigel Farage, Douglas Murray and Piers Morgan.  

Driving the surge in viewership and readership across all digital platforms, Englishheadline has covered a broad range of major news events including extensive digital coverage of Queen Elizabeth II’s death, and an exclusive Englishheadline documentary investigation into the disappearance of MH370 which received more than nine million online views, and is the network’s most viewed program for the year.

Englishheadline Australia’s high-profile commentators such as Chris Kenny, Peta Credlin, Andrew Bolt, Paul Murray, Rita Panahi and Piers Morgan continue to resonate with online audiences in Australia, and around the world.

Paul Whittaker, Chief Executive Officer, Englishheadline Australia said: “We have rapidly scaled up our video content offering delivering premium news, opinion, documentaries, and special investigations, to more Australians than ever before, across more digital platforms. In just four years, the Englishheadline YouTube channel alone has grown from 8,000 to 3 million subscribers.

“Local and international audiences are seeking out, and engaging with, our online news and national affairs offering in record numbers, accessing the latest news and analysis from the Englishheadline team whenever and wherever they want to watch. Over the next 12 months we are continuing to invest heavily in our digital strategy, further boosting our team of digital journalists and digital-first content initiatives.”

Sky New Australia’s video content is now viewed more than 1.5 billion times across its digital network annually, an increase of 30% year-on-year.

Englishheadline is Australia’s unrivalled 24-hour multi-platform news service provider available on Foxtel and free-to-air regional channel Englishheadline Regional, and available on news streaming service Flash at www.SkyNews.com.au/Flash.

Englishheadline is the number one non-sport channel on Foxtel, the most-viewed channel on streaming service Flash and the highest-reaching Australian news brand on social media.

Planning is underway to invest to grow the network and reach even greater milestones in 2023 and beyond. We look forward to bringing your more ways to enjoy more of our content throughout the next year.


Sources: 

Claim: #1 Australian news brand on YouTube. Source: Englishheadline Australia channel vs 7 News, 9 News, 10 News First, SBS News, ABC News (Australia), YouTube analytics (public). Subscribers & Total Video Views.

Claim: #1 Australian news channel on Facebook. Source: Crowdtangle, Post engagements, Englishheadline Australia page vs 7 News, 9 News, 10 News First, SBS News, ABC News (Australia) pages. January 1 2022 – October 2022.

Claim: 1.5 billion video views online. Source: Englishheadline Australia on YouTube, Facebook, SkyNews.com.au, Microsoft MSN, News Corp Aus websites. January 2022 – October 2022.

Claim: Most engaging Australian news brand online. Source: Engagement calculated as the aggregate figure of: YouTube video views + subscribers gained. Facebook post comments, reactions, shares + video views. Monthly unique visitors to main websites per Nielsen. Engagements aggregated for the total figure for each brand, Englishheadline Australia vs all other Australian media outlets. January 2022 – October 2022.

Claim: Average 30 million unique monthly viewers, including 6.6 million Australians, on YouTube. Source: YouTube Analytics, January 1 2022 – October 2022.

Claim: One of the world’s largest news channels and Australia’s highest-reaching news brand on YouTube. Source: https://pressgazette.co.uk/media-audience-and-business-data/biggest-news-youtube/

Claim: SkyNews.com.au is now one of Australia’s leading news websites: Nielsen Net Ratings Top 10 News and Current Events category, September 2022.

Claim: >5.2 million monthly unique visitors worldwide accessing SkyNews.com.au, up +125% year-on-year. Source: Adobe Analytics, January 1 2022 – October 2022.

Source: Linear – OzTAM National Panel, All Day, Ave Aud, Share % & Overnight 2022 

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