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A POPULAR footwear brand has partnered with Macy’s to create some exciting exclusive products.
Reebok joined forces with the beloved retailer to design sportswear that includes joggers, jackets, and sports bras starting at just $25.
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The two companies have had a rich history and teased last year that exclusive products were on the horizon.
Within the collection will be offerings for both men and women and can be perfect for training in the gym or just moving through life.
An assortment of sportswear items ranging from $25 to $85 is now available for purchase at Macy’s.
“The partnership with Reebok expands our sportswear and activewear assortment in a space where Reebok has authority, giving our customers more ways to own their style,” said Rachel Leinwand, Macy’s vice president of merchandising Active, Basics, and Outdoor in a statement.
Reebok is in the midst of partnering with several different retailers including Foot Locker.
The two also began offering exclusive items from athletes like Shaquille O’Neal and Allen Iverson, Retail Dive reports.
The brick-and-mortar collaborations come after Reebok was bought out by management company Authentic Brands for $2.5billion in August 2021.
The brand is now set to distribute its products to around 3,000 physical stores thanks to a new partnership with JD Group.
Macy’s has been making major moves amid a swath of closures that shook the company.
After shuttering a whopping 170 closures since 2016, execs announced it will add a new strategy to its business model.
Instead of being in malls, the stores will now be located in shopping centers and packed with curated products making the customer experience quicker and easier.
At the National Retail Federation’s (NRF) “Retail’s Big Show,” Macy’s chief executive officer Jeff Gennette detailed how the company announced these smaller-scale stores are designed to keep up with the changing retail climate.
Macy’s has also been making a strategic move towards digital since the growth of e-commerce expands.
The rise of online meant that the mega-popular department store had to start closing stores across the country and shifting to new methods – such as Market By Macy’s.
However, during NRF Mr. Gennette said that these newer concept stores are scalable while still being committed to its stores in malls.
“We have 10 smaller format stores where we remain committed to our on-mall locations,” a spokesperson for Macy’s told The U.S. Sun.
“We’re continuing to reposition, as part of Polaris, and optimize our store fleet, so that we have the right mix of offering on-mall and off-mall.”
As consumer preferences tend to switch, the company is using digital strategies to predict trends.
Since the stores will be in local shopping centers, tracking what customers are buying will help the shops deliver precise items.
Market by Macy’s is a smaller retail store located in shopping centers rather than large malls, where items will be selected based on predicted, consumer trends.
Macy’s will offer customers new items and products several times a week.
The company will also work with local businesses to create pop-up shops and events, designed with customers in mind.
Each Market by Macy’s will accept Macy’s gift cards, Macy’s credit cards, and Macy’s coupons.
Additionally, the stores will accept returns from macys.com, Macy’s stores, and Macy’s Backstage.
