Another black-eye for Optus as court injunction halts advertising campaign #blackeye #Optus #court #injunction #halts #advertising #campaign #englishheadline

Optus have received an “injunction” through the federal court to cease using the word ‘boost’ in advertising after Boost Mobile launched an official complaint, according to Tech Guide Editor Stephen Fenech.

“They took exception to the fact Optus were using the word ‘boost’ in their new products,” Mr Fenech told Englishheadline Australia.

“The damning evidence for Optus was apparently a marketing document that was tabled during the hearing that did actually show Optus had recognized the fact there was Boost Mobile out there.”