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A NEW boss is being considered to take over Elon Musk’s spot as Twitter CEO and there are rumors of who “she” could be.
Linda Yaccarino recently stepped down from her position at NBCUniversal as global advertising chief amid Musk sending out a tip that a woman will be taking over his position.
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The move has many believing it is connected to her and Musk being in talks over the Twitter CEO position.
Yaccarino was in advanced talks for the role, CNBC’s Julia Boorstin reported, citing sources.
Musk announced on Thursday that he would officially be stepping down to exec chair & CTO, overseeing product, software & sysops.
“Excited to announce that I’ve hired a new CEO for X/Twitter,” Musk said in a tweet.
“She will be starting in ~6 weeks!”
Yaccarino released a statement Friday when stepping down from NBCU.
“It has been an absolute honor to be part of Comcast NBCUniversal and lead the most incredible team,” she said.
WHO IS LINDA YACCARINO?
Yaccarino worked as her chairman of global advertising and partnerships at NBCU for more than a decade.
She managed a global team of 2,000 people who have generated more than $100 billion in ad sales, according to her company profile.
The former NBCU executive was the woman behind the entire economic and technology infrastructure for any of the network’s shows.
Yaccarino is responsible for stewarding the company’s industry-leading portfolio of linear networks, digital and streaming platforms, distribution partnerships, and client relationships.
She and her team were involved in the launch of Peacock.
They also helped NBCU embrace new ways of measuring advertising performance along with creating partnerships with Apple News, Buzzfeed, YouTube, Snapchat, and Twitter, her profile bio said.
WHY HER?
It is believed that Yaccarino’s experience as a longtime ad executive will bring relationships with top chief marketing officers and other advertising executives to Twitter, CNBC reported.
This comes at a time when Twitter has been struggling with its advertisers and is losing billions of dollars since Musk took over.
Currently, many companies have paused their ad spending on the platform due to an increase in offensive content, per advocacy groups.
In April, Musk and Yaccarino spoke at a marketing conference in April and discussed the role marketers play in the future of Twitter.
Mike Cavanagh, President of Comcast Corporation highlighted and commended Yaccarino’s outstanding work in the statement.
“We are grateful for Linda Yaccarino’s leadership of NBCUniversal’s Advertising Sales business, and for the innovative team and platform she has built,” Cavanagh said.
Linda has made countless contributions to the company during her twelve-year tenure, and we wish her the best.”
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