Apple has revealed its new lineup of iPhones and watches at its annual event in California.
The announcement failed to entice shareholders, however, with the share price falling 1.7 per cent.
The familiar autumn-time buzz surrounded the Apple campus in Cupertino for the debut of the new Apple Watch Series 9 and iPhone 15.
“Their innovative features and industry-leading technologies help improve our lives in many meaningful and delightful ways,” said Apple CEO Tim Cook.
The Apple Watch Series 9 will be priced at $US399, while the iPhone 15 base model will cost $US799.