DOORDASH has added eight new grocery stores to the app.
The service is looking to improve after chief executive officer Tony Xu admitted the delivery experience is often “worse than buying your own” groceries.
DoorDash has added eight new grocery brands to its portfolio, including regional and specialty stores.
The app announced Monday that users can now place orders from the following chains:
- El Super
- Fiesta Mart
- Lowe’s Markets
- Pruett’s Food
- Stater Bros. Markets
- Strack & Van Til
The inclusion of these chains means around 400 additional stores are now available nationwide on DoorDash.
Many of the chains have a regional prominence, such as El Super in the Southwest, and Cub in the Midwest.
But the San Francisco-based startup is continually expanding to stay ahead of competitors like Uber Eats, Postmates, and Instacart.
While originally created as a takeout and restaurant delivery, the service recently added more non-food vendors like Staples.
It lost its partnership with Walmart in August 2022.
Chief executive officer Tony Xu has no delusions about the downsides of grocery delivery.
MUST DO BETTER
Speaking at the Goldman Sachs technology conference earlier this month, he said consumers view the delivery experience as “worse than the physical experience of buying your own.”
“Today, you pay a premium, and won’t always get what you ordered,” he admitted.
“That’s where the status quo is. We have a lot of work to do…there has to be something better.”
DoorDash recently rolled out some big changes that are improving the grocery delivery experience.
For example, the app is now accepting payments via EBT/SNAP benefits – commonly referred to as food stamps.
IN A DASH
If you’re a frequent DoorDash user, you might benefit from the app’s premium subscription tier, DashPass.
For $9.99, you get unlimited free delivery on orders of $35 or more and access to exclusive discounts.
You would only need to place two to three orders a month to justify the $9.99 cost.
Rival app GrubHub recently relaunched its premium subscription tier with unlimited free deliveries.
And certain DoorDash customers in one state will no longer be able to order alcohol under strict new rules.