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Sasha Baron Cohen serves up a new character as he takes on tennis star Nick Kyrgios in Uber Eats ad #Englishheadline

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Sasha Baron Cohen introduces new umpire character and mocks tennis player Nick Kyrgios for his hairstyle and ‘unnecessary sweat’ as they film Uber Eats advertisement together

He is known around the world for his alter egos Borat Sagdiyev, Bruno Gehard, and Ali G. 

And on Saturday, Sasha Baron Cohen unveiled a new character, The Rogue Umpire, in an Uber Eats campaign for the Australian Open.

Adopting a spot-on Australian accent, the 49-year-old comedian stars alongside tennis champion Nick Kyrgios, 25, in the new trailer. 

Here he goes again: On Saturday, Sasha Baron Cohen (pictured) has unveiled a new character called The Rogue Umpire in an Uber Eats campaign for the Australian Open

Here he goes again: On Saturday, Sasha Baron Cohen (pictured) has unveiled a new character called The Rogue Umpire in an Uber Eats campaign for the Australian Open

In an interview with The Herald Sun, the Australian sportsman revealed that he was ‘surprised’ by Sasha’s ‘freestyle comedy’.  

‘I’ve been a massive fan of Sacha from his Ali G days all the way through to now,’ he told the publication.

‘I have pure respect for him and went on set knowing he was hilarious, but I was still surprised by how sharp he was with his freestyle comedy.

Famous co-star: The 49-year-old comedian is starring alongside none other tennis champion Nick Kyrgios (pictured) in the new trailer

Famous co-star: The 49-year-old comedian is starring alongside none other tennis champion Nick Kyrgios (pictured) in the new trailer

‘Sacha’s Aussie accent and rogue antics really threw me off my game.’ 

In the trailer Sasha portrays an Australian umpire from Dandenong East who is ‘not bound by rules or regulations’, who is set to serve up some witty one liners for Nick. 

The Herald Sun report that during their shoot, Sasha penalised the tennis star for fictional violations, including unnecessary sweat, unfair use of antiperspirants, over-bouncing the ball, insufficient grunting, hairstyle and eye-rolling.

Hilarious: In the trailer Sasha portrays an Australian umpire from Dandenong East who is 'not bound by rules or regulations', who is set to serve up some witty one liners for Nick

Hilarious: In the trailer Sasha portrays an Australian umpire from Dandenong East who is ‘not bound by rules or regulations’, who is set to serve up some witty one liners for Nick

Sasha sports a blonde wig and handle bar moustache for the role and dressed in a white ensemble with a navy suit jacket. 

The Borat star wrote and directed the campaign and is also believed to have filmed another trailer with tennis player Ashleigh Barty, 24. 

The actor, who is married to Australian actress Isla Fisher, 45, relocated to Australia last year with their three children. 

Big move: The actor, who is married to Australian actress Isla Fisher (left), relocated to Australia last year with their three children

Big move: The actor, who is married to Australian actress Isla Fisher (left), relocated to Australia last year with their three children

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