Watch the ad at the centre of new $8million campaign to boost Aussie tourism featuring Hamish Blake, Andy Lee and Hannah Gadsby
- Tourism Australia launched new advertising campaign after Covid lockdowns
- Federal Government wants Aussies to give tourism experiences as Xmas gifts
- Every state except Western Australia will have their borders open for Christmas
The Federal Government has launched an $8million marketing campaign to persuade Aussies to give travel experiences asgifts.
The campaign, launched by Tourism Australia on Friday, aims to give a much-needed boost to tourism businesses which have been struggling throughlockdowns and border closures.
The centrepiece of the campaign is a TV advert featuring comedian Hamish Blake and his wife Zoe sitting in a bar overlooking Sydney’s Harbour Bridge.
The Federal Government has launched an $8million marketing campaign starring Hamish Blake (pictured) to persuade Aussies to give travel experiences as Christmas gifts
The pair call up various celebrity friends to discuss what Hamish should get for his mate and comedy partner Andy Lee.
‘You know Zo, what if the gift everyone needs this year is not a thing but it’s out there? Out there in Australia, the best gift shop in the world,’ Hamish says.
The video shows stars including comedian Hannah Gadsby and NRL legend Johnathan Thurston enjoying experiences around the country and finishes with Andy Lee jumping out of a plane while skydiving.
Every state except Western Australia will have their borders open for Christmas and Tourism Minister Dan Tehan wants Aussies to experience their own back yard.
‘Australia is re-opening to travel and Australians are booking holidays again,’ he said.
‘A travel experience is a unique gift, from wine tasting, surfing lessons, a hot air balloon ride or a romantic weekend away.
The video shows stars including comedian Hannah Gadsby and NRL legend Johnathan Thurston (pictured) enjoying experiences around the country
The clip and finishes with Andy Lee (pictured) jumping out of a plane while skydiving
‘Not only do tourism experiences make a unique gift, with Australians typically spending around $16 billion on gifts over the Christmas period, buying a tourism experience will help support local jobs and businesses.
‘Australians are generous gift givers and they also love getting out and doing things, so giving the gift of travel is the perfect combination this holiday season.’
It comes as Australia’s international border gradually opens with double vaccinated tourists expected by the end of the year, according to Scott Morrison.
Australia’s international border has been closed since March 2020 to reduce the spread of coronavirus and the country has been alone among democratic nations in banning its own citizens from leaving.
NSW and Victoria removed quarantine for international arrivals on November 1.
The Federal Government has removed caps for Australians returning home and scrapped the outbound travel ban.
The next move later in the year is to allow fully vaccinated foreigners to enter, including students, workers and tourists with dates yet to be determined.
NSW Tourism Minister Stuart Ayres said his state would not discriminate based on nationality.
Pictured: Tourists visit the Twelve Apostles, one of the most popular tourist attractions in Victoria
But he flagged the Federal Government will let people from some countries in before others because it will be quicker to set up systems to test the vaccination status of arrivals from certain countries.
‘There is no doubt that the Commonwealth will be able to do that with some countries faster than others,’ he said.
‘They will also be able to do that in conjunction with many airlines faster than others so there will be some incremental staging that has brought about by the ability for the Commonwealth to verify vaccination status but we are not delineating between countries.
‘There is no delineation between Australian citizens and other citizens of countries around the world.
‘The focal point here is a delineation between vaccination status so vaccinated and unvaccinated.
‘We will require the Commonwealth to ensure that a person is fully vaccinated,’ he said.
What are the four phases of opening up?
A. Vaccinate, prepare and pilot (from July 14)
Arrival caps cut in half to 3,035 a week; early, stringent and short lockdowns if outbreaks occur; trials of seven-day home quarantine for vaccinated arrivals in South Australia; medicare vaccination certificates available on apps like apple wallet
B. Post vaccination phase (when 70 per cent are jabbed, expected late this year)
Lockdowns less likely but possible’; vaccinated people face reduced restrictions; caps for unvaccinated arrivals increased; a larger cap for vaccinated arrivals with ‘reduced quarantine requirements’; capped entry for students and economic visa holders
C. Consolidation phase (when 80 per cent are jabbed, time not announced)
Lifting all restrictions for outbound travel for vaccinated travellers; no caps for vaccinated arrivals; increased caps for students and visa holders; more travel bubbles being set up with countries such as Singapore; booster shots rolled out
D. Final phase (percentage or time not announced)
Uncapped arrivals for vaccinated people without any quarantine and uncapped arrivals for unvaccinated people with testing before departure and on arrival
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